Visuals / Creative Direction

“Design is thinking made visual” - Saul Bass

I put things together and make it look good. Strategically guiding a projects visual and narrative elements allows for the insurance of all creative outputs, from logos to campaigns and everything in between. It all begins with an idea, then comes the execution. I make sure everything is cohesive, consistent and effectively supporting the brands goals and business objectives. Creative direction is the intersection of art, design and strategy, responsible for translating high-level concepts into impactful, real world execution.