Billionaire Boys Club

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Billionaire Boys Club *

Billionaire Boys Club is an American fashion label based in New York City founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line and Billionaire Girls Club.

Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok. Ice Cream graphics feature all-over print motifs of beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York, Miami and London.

A legacy brand that has garnered the same attention and hype as it’s counterpart BAPE. Taking in heavy design inspiration and recommendations from the fashion mogul, Nigo, Billionaire Boys Club is also the first retailer in the US to carry Nigo’s new line, Human Made.

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